Ranking refers to the process search engines use to determine where a particular piece of content should appear on a SERP. Search visibility refers to how prominently a piece of content is displayed in search engine results. Highly visible content (usually the content that ranks highest) may appear right at the top of organic search results or even in a featured snippet, while less-visible content may not appear until searchers click to page two and beyond.
We can help your search engine ranking and visibility using the latest methods to ensure valid and future proof SEO optimizations.
Google's algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based several factors, including how many times the keywords appear on the page. Higher ranked pages appear further up in Google's search engine results page (SERP), meaning that the best links relating to your search query are theoretically the first ones Google lists.
When working with Googles Search Engine Algorithms you must always look to:
Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page. Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.
Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
When designing your website, each page contains a space between the head tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Increase Search Engine Ranking” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:
Google’s Chrome browser will soon flag every site that doesn’t use HTTPS encryption. Starting in July, with the launch of Chrome 68, Chrome will mark all HTTP sites as ‘not secure’ and prominently highlight this in its URL bar.
Read more here
We can make your website secure by using HTTPS
request a quoteBook our services by using the contact form and we will contact you as soon as possible.
We will provide detail explanations about how we would go about your current project. All quotes are provided free of charge.
We look forward to hear from you!